Corporate Gifts

Corporate Gifts Supplier in Singapore

Finding the perfect gift for individuals can be inexpedient when purchasing at a corporate level. At FunBiz Marketing, we present to you a range of innovative products that can go well with every lifestyle. Visit our online store and start shopping! You can also feel free to contact us to seek professional help in selecting your corporate gifts.

corporate gift

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Maximising your Brand Visibility With Unique Corporate Gifts

A recent research on the gifting industry estimated that the corporate gifting market amounted to over $318.2 billion in 2019. The statistics show an increasing interest in using corporate gifts as a brand strategy, over 65% of which are SMEs. Moreover, half of the market prefers customised gifts as affordable and efficient marketing. Undoubtedly, promoting your brand is more than successful, especially in the Asia-Pacific, where the industry is expected to grow by 7.1%. But what makes corporate gifting so effective and popular? Here’s what you need to know about corporate gifts in Singapore and how to maximise your brand visibility with unique gifts:

Why Are Corporate Gifts Important

According to Understanding Ecommerce, corporate gifting has become a preferable marketing strategy for many companies and organisations. In recent years, customised gifts have become a shortcut for successful brand promotion. Meanwhile, enterprises that miss out on the opportunity fall behind their competition in terms of brand visibility. Here’s why corporate gifts are crucial for SMEs in Singapore:

Brand Promotion

Undoubtedly, corporate gifts are a powerful marketing tool, especially for small and medium businesses that want to promote their brand. Custom corporate gifts with a logo or company name are cost-effective yet leave a lasting impression on recipients.

Relationship Building

Corporate gifts are the perfect way for companies to form a lasting bond with clients, employees, and partners. Typically, meaningful gifts mean the business values its recipients, fostering loyalty and appreciation.

Differentiation

Using corporate gifts as a marketing strategy is a straightforward method to stand out from the crowd. Many Singapore businesses use unique and meaningful gifts to differentiate themselves and make a lasting impression.

Increased Referrals

Appreciation through value is the best way to market your brand. In this regard, gifting valuable and practical gifts can significantly increase business referrals and recommendations. After all, creating positive experiences is an easy way to increase word-of-mouth promotion and form new business opportunities.

Employee Motivation

Employee motivation plays a crucial role in the way modern enterprises operate, especially in bigger teams where the staff works remotely or is outsourced. In such cases, recognising and rewarding corporate gifts to employees is an effective solution for maintaining high morale and motivation. Ultimately, showing appreciation for your employees’ hard work is the best way to boost their satisfaction and productivity.

How to Choose the Right Corporate Gift for Your Business

  1. Know your audience: Arguably, the key to the perfect corporate gift is aligning it with what your recipients like. In this regard, knowing things like demographics, interests, and needs is a must.
  2. Align with your brand values: Of course, you’d want to choose a gift that best reflects the principles of your business. The end goal is always to reinforce your brand’s message and create a consistent business image.
  3. Consider practicality and usefulness: There’s a common misconception that gifts must be aesthetically pleasing. However, choosing practical and useful items like digital gadgets can easily become daily reminders of your brand. Check out these 10 must-have digital gadgets for more ideas!
  4. Quality matters: Typically, quality reflects standard and high-quality gifts will surely make a positive impression. Best of all, it will convey your brand’s value for excellence and durability.
  5. Budget considerations: Price does not always determine value. Instead, you’d want to focus on the meaning of the gift and its relevance to the recipient.

How to Distribute Corporate Gifts Strategically

  1. Plan ahead: Determine the occasions and events where you want to distribute your gifts. In Singapore, popular occasions for corporate gifting may include Chinese New Year, Year-End Gifting, or milestone celebrations.
  2. Segment your recipients: Typically, corporate gifting can involve clients, employees, partners, and potential leads. In this regard, it’s worth categorising your recipients into different groups and categories. That way, you’ll tailor the items you give out to suit each group and their preferences. Categorise them into groups based on their relationship with your business.
  3. Personalise your gifts: Everybody likes feeling special. That’s why a corporate gift’s best attribute is adding a personal touch. Usually, it may include a name, a special message, or a logo. That way, you’ll make your present meaningful and unique to your employees or partners. Besides, customers are willing to pay more for a personalised gift.
  4. Choose high-quality packaging: Presenting your gifts is just as important as the gift itself. Invest in high-quality packaging that reflects the value and standards of your business. This will enhance the perceived value of the gift and create a memorable unboxing experience.
  5. Deliver with care: How you deliver your gifts can also make an impact. Whether hand-delivering or sending them through a reliable courier service, ensure they are delivered promptly and professionally. This adds an extra touch of care and attention to detail.

How to Measure the ROI of Corporate Gift Giving

Define Your Goals

Determine what you want to achieve with your corporate gifting campaign. Are you looking to increase sales, generate leads, or strengthen partnerships? This will help you measure the effectiveness of your gifts.

Track Key Metrics

Keep track of important metrics such as increased brand awareness, customer satisfaction, and sales revenue. Use tools like surveys, social media engagement, and sales data to gauge the impact of your gifts.

Analyse the Results

Analyse the results of your research and look for patterns that can tell you what’s working and what’s not.

Change Your Strategy If Necessary

Determine whether you need to make changes and reorganise your gifting strategy if needed.

Repeat and Refine

Corporate gifting is an ongoing process. Continually monitor and adjust your strategy to ensure you’re seeing a return on your efforts. With the right approach, corporate gifting can be a powerful tool for building brand visibility and driving business success.

Corporate Gifts Wholesale Supplier in Singapore

When it comes to corporate gifting, companies in Singapore often struggle to find the perfect gift. Fortunately, FunBiz does wholesale corporate gifts that solve the issue with its practical and customizable corporate gifts. Thanks to its extensive range of electronic and IT gadgets, the company caters to the broad list of SMEs in Singapore searching for the perfect corporate gifts.

With the added customisation options, FunBiz makes it easy to create unique and personalised presents that your recipients will love. We pay close attention to every detail and offer only the best products to ensure the quality of your gifts. Moreover, FunBiz will help you build and optimise brand visibility with our customised corporate gifts. Need help deciding what to choose?

Check out our blog for some amazing corporate gift ideas. We also offer TV bracket installation services for our sturdy TV mounts at the most reasonable rates!

Frequently Asked Questions on Corporate Gifts in Singapore

Do I have to spend a lot on corporate gifts to make an impact?
Not at all! The key is to choose meaningful gifts that align with your brand values without breaking the bank. FunBiz provides plenty of affordable options available that are still high-quality and meaningful
Can I customise my corporate gifts?
Absolutely! Customisation is a great way to make your gifts stand out and create a unique brand experience. With FunBiz’s customisation services, you can add your logo and special messages or create a custom design. This personal touch will show recipients that you’ve put thought and effort into selecting their gift.
What types of corporate gifts are popular in Singapore?
Popular corporate gifts in Singapore include personalised office apparel and accessories, gift sets, electronic and IT gadgets and high-quality merchandise. Usually, the purpose of such presents is to offer practicality, usefulness, and a touch of luxury. In this regard, properly targeting your audience and their preference is crucial.
How do I know if my corporate gifts are making an impact?
Measuring the ROI of corporate gift-giving is essential to ensure that your efforts are paying off. Track key metrics such as increased brand awareness, customer satisfaction, and sales revenue. Use surveys, social media engagement, and sales data to gauge the effectiveness of your gifts. This data-driven approach will help you make informed decisions and optimise your strategy for maximum impact.
Do I need to have a certain budget for corporate gifts?
Setting a budget for corporate gifts is helpful but not always necessary. What’s more important is selecting gifts that align with your brand values and show appreciation for your clients or employees. In this regard, quality and meaning matter more than price.
Are there any restrictions or guidelines for giving corporate gifts in Singapore?
Yes, there are guidelines for giving corporate gifts in Singapore. Typically, companies must abide by the Anti-Bribery and Corruption laws and avoid presents regulators may perceive as bribery. Moreover, gifts must not be lavish and expensive. Instead, they should be reasonable and should not be given with the expectation of receiving special treatment or favours in return. Additionally, companies should be mindful of cultural differences when selecting gifts for recipients.